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Flick Flak
Flick Flack watches were introduced in 1987 with the aim of helping children tell the time. Owned by the Swiss conglomerate Swatch, the company professes a passion for reinventing the idea of teaching time to children. Its unique minute and hour hands, aptly named flick and flak are color coded in blue and red so as to make time telling a delightful experience. Developed by psychologists and educators, it uses the proven method of storytelling to make the concept of hours and minutes interesting. Flick, the older brother along with Flack, the young sister run behind each other, their movements denoting the time at a particular moment. Flick flacks are water resistant and machine washable.
The company also goes the extra mile to ensure that the watches are completely safe for children, performing stringent chemical and mechanical quality checks. Flick flacks come in three different product lines, each one catering to different age groups between 3 and 9 years.
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